The Folk Manifesto
At Folk, we fight the good fight.
We help brands to do better and challenge ourselves to do so too.
It’s what gets us out of the bed in the morning, but we know we can always do more.
So, here’s the more we’re on a mission to do.
ONE. Time is precious, which is why we’re putting ours aside to mentor people from diverse backgrounds making moves in the comms world. We’re committing 1 month of agency time each year
TWO. Every year, we’ll create step-free access to the career ladder by offering a minimum of one placement specifically to a young wheelchair user.
THREE. Leading the way beats lining our pockets. So, we’re committing cash and consulting time to our chosen charity supporting people with disabilities to get into creative work.
FOUR. We’ll put our money where our mouthpiece is with a discount for clients who can demonstrate a diverse board. It’s a good deal all round.
FIVE. Inclusive campaigns are what we do, so we’ll ensure at least 50% of external talent proposed for campaigns comes from under-represented groups (we’re taking influencers, experts, talent, spokespeople and freelancers.)
SIX. No glass houses or stones to see here. We’re keeping a close eye on the inclusivity of our inner culture, working with outside partners to improve our organisation’s own diversity and reaching creative recruits from under-represented groups.
SEVEN. And to keep ourselves honest, we’ll report annually on the progress we have made.