Outspoken

Insights on all things comms,
by the good folk at Folk.

Be careful not to use these racist phrases in your content
Companies and organisations tend to have their own tone of voice and follow a specific style guide for content creation. …
Folk to pay ‘journey days’ when staff go flight-free
Folk to pay ‘journey days’ when staff go flight-freeWe’re doing what we can to help our employees minimise their impact…
Percy Pig: the brand that boomed after three decades
Lots of brands have jumped on the merchandise band wagon to offer new and one-of-a-kind products to their customers. But…
The basics of influencer marketing
Over the past few years, influencer marketing has grown to be a worldwide industry, worth billions of pounds. It’s now…
Measuring PR: How to value the invaluable
“How do you know it works?” “Can you prove it drives customers to do what we want?” “How are you…