Outspoken
Insights on all things comms,
by the good folk at Folk.
Folk and Admiral’s multi-award-winning ‘Words to Live By’ campaign
How we turned the phrase “drive safely” into life-changing conversations between young drivers and their families.
Wales built the price comparison industry. AI could now disrupt it
Hires support Folk’s next phase of growth, helping brands combine AI capability with real-world human insight.
Using AI in marketing: an energy industry case study
A real-life example of how AI can be used in roles from search visibility to thought leadership video content.
Financial services and AI: How to stay relevant as search and distribution is transformed
Hear from experts with real insider knowledge of how established firms are adapting to AI.
Folk boosts leadership team with Andrew Bloch and Amanda Bunn duo appointment
Hires support Folk’s next phase of growth, helping brands combine AI capability with real-world human insight.
Folk launches Lived Experience Labs to help brands close the gap between AI insights and real human understanding
The new service helps brands balance AI with something tech cannot replicate: real people and real cultural context.
AI is reshaping customer trust – here’s how brands can survive
Six key themes enabling your brand to manage the risks and grasp the opportunities in a world shaped by AI.
The key 2025 marketing and comms trends we need to know
The media and marketing landscape is always evolving, and brands need to stay agile to make the most of new…
