• Say hello
  • Keeping brands human
  • Real Folk Insights
  • Award-winning work
  • Say hello
  • Home
  • Keeping brands human
  • Real Folk Insights
  • Award-winning work
  • Our services
  • Blog
  • Careers
  • Contact
the-folk-group-logo-small

Our Work

Want to supercharge your work?
Get inspired here.

  • Hairdressing: An industry that wasn’t cutting it

    Hairdressing: An industry that wasn’t cutting it

    We created a brand campaign and communications plan to change out-of-date perceptions about careers in hairdressing.

  • FairFX: Getting age-positive language right before launch

    FairFX: Getting age-positive language right before launch

    How our Real Folk Panel helped FairFX launch a campaign targeting older people, using language that resonated.

  • Public Health Wales: Content that Wales would relate to

    Public Health Wales: Content that Wales would relate to

    We created a content library for Public Health Wales that reflected the true diversity of the people it was built to serve.

  • Helping Macmillan speak to everyone living with cancer

    Helping Macmillan speak to everyone living with cancer

    How we helped Macmillan build a consistent approach to inclusive communications that works for every person it reaches.

  • Ageas: The insurer nobody knew. Until they did.

    Ageas: The insurer nobody knew. Until they did.

    How we built a content programme to grow awareness of one of the UK’s biggest but least well known car insurance brands.

  • Admiral: Certainty in uncertain times

    Admiral: Certainty in uncertain times

    How we positioned insurer Admiral as the trusted voice for travellers at a complicated time to holiday.

«Previous
1 2

Let’s keep your brand human

Whether you're planning a campaign, reviewing your communications, or looking for a partner who understands people beyond the averages, let’s chat.

All work copyright of The Folk Group 2026

How we use your data

Let’s chat

hello@thefolkgroup.com

Psst…
don’t miss out when we share new insights.

All work copyright of Folk 2026.

How we use your data

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. Rydym yn defnyddio cwcis i sicrhau ein bod yn rhoi'r profiad gorau i chi ar ein gwefan. Os byddwch yn parhau i ddefnyddio'r wefan yma, byddwn yn cymryd yn ganiataol eich bod yn hapus.