Our inclusive principles

At Folk we work to six guiding principles, developed from an eight-month academic project and in consultation with underrepresented groups.

You know your marketing or communications need to be more inclusive.

But it’s easier said than done.

Your team might fear ‘saying the wrong thing’. Or being accused of ‘woke-washing’.

You may even be held back by an (unproductive) pursuit of perfection.

So, how do you go about creating more inclusive work?

These principles guide our client projects on inclusive communications – and they could do the same for you.

1. Audience relevance

Have you defined and understood your audiences?

2. Representation

How present are diverse audiences in your communication?

3. Portrayal

What messages are you sending about people in your comms by how you depict them?

4. Authenticity

Do your communications and marketing come across as real and genuine?

5. Terminology

Have you used the right words to talk about and to your audience?

6. Accessibility

Can all of your audiences access your communications?

The next step is to use these principles to guide you towards more inclusive communications and marketing.

Contact us to discuss your next steps towards more inclusive communications and marketing.

English (UK)