Everything we do
starts with a genuine understanding of
real people
That’s what makes the work human. That’s what makes it perform.
We work across the full communications mix, bringing insight, strategy, creativity and execution together to create work that works harder.
Tap below to see how our Folk can support you.
Insight Folk
Our Insight Folk help you understand the world your audiences are living in. They bring together research, lived experience and testing, to give your brand the best chance of connecting.
We design and run audience testing that shows how real people experience your brand in everyday life. You get clear insight into what different audiences notice, ignore and need, so you can shape work that actually lands and drives stronger results.
We review your communications, journeys or tools through the lens of lived experience. You receive clear, prioritised recommendations to make your work more inclusive and accessible, so more of the audiences you care about can understand, trust and act on it.
An expert group of cultural consultants with extensive communications experience and diverse lived realities. They bring both professional skills and personal perspective to help you spot where work may not connect, understand how different audiences might respond, and strengthen ideas, language and casting before they go live.
Qualitative and quantitative insight from 100 to 1,000+ diverse individuals. Our Real Folk Community connects you directly with people living a wide range of real‑world realities, so you can explore how different audiences think, feel and behave in context, and see how ideas perform across underrepresented and often overlooked groups.
Strategy Folk
Our Strategy Folk are the people who take everything we know about your audiences and your context, then turn it into clear, usable direction for your brand and communications.
We help you define what your brand stands for and why it matters. From positioning, mission and vision to purpose and values, we create a clear strategic platform that guides decisions, aligns stakeholders and makes every piece of work feel coherent and consistent.
We build communications strategies that give your brand a clear role in people’s lives. We define who you need to reach, what you need to say and where you should show up, so campaigns are easier to brief, simpler to execute and more likely to deliver results.
We develop campaign strategies that turn brand and comms foundations into focused, actionable plans. You get sharp objectives, audiences, messages and channel roles, so creative teams know exactly what the work needs to do and how it will be measured.
We turn your brief into language people relate to. Clear propositions, messaging frameworks and narratives, making it easier for teams to create work that connects.
We distill strategies into easy-to-use frameworks and playbooks that show who you’re talking to, what you’re saying and how you show up. Teams get clear guardrails and examples, so day‑to‑day activity stays on‑strategy.
We create straightforward measurement approaches that show whether your work is reaching the right people and landing as intended, so you know what to scale, what to fix and what to drop.
We shape digital strategies that make your brand easy to find and trust in an AI‑driven search landscape. From search and discoverability to content and the customer experience, we help you stay visible, relevant and useful when people turn to engines and LLMs for answers and recommendations.
Creative Folk
Our creative Folk turn strategy and insight into ideas, stories and experiences that feel true to life and earn connection.
We turn strategy into a brand system people recognise at a glance and understand over time. That can include positioning, narrative, visual direction and tone of voice, giving you the assets and guidance to brief better work and build strong memory structures with the audiences that matter most.
We create campaign platforms and big ideas people actually engage with and talk about. Work rooted in real life and relevant language, that can flex across channels and connect with ease.
We make content that earns its place in busy feeds and inboxes. From thought leadership to toolkits and video, everything has a clear job, a defined audience and a format that makes it easy to read, use and share more than once.
We develop social and digital ideas built for the way people really scroll, watch, comment and click. Culturally on‑point social‑first video, tools and modular content. grounded in real audience insight.
PR Folk
Our PR Folk are the people who get the right stories in front of the right people and platforms, at the right moments. They help brands become part of the conversations that matter.
We elevate your brand voice by shaping stories that actively contribute to the current cultural conversation. Working across traditional and social newsrooms, we engage key media targets and digital platforms to secure reputable coverage that aligns perfectly with your strategic objectives.
We monitor what’s happening in culture and advise when and how your brand should respond. Get fast, usable angles and content that let you join relevant conversations in a way that is timely, credible and aligned with your strategy.
We identify the most culturally relevant voices for your audiences and build collaborations that feel most authentic to them. By working with diverse creators whose communities match your priorities, we help you reach the right people with content they choose to engage with.
We find, structure and manage partnerships with talent, creators, charities, cultural institutions and brands. By aligning values and audiences on both sides, we create strong partnerships that feel authentic.
our clients
Trusted by leading brands
