Outspoken
Insights on all things comms,
by the good folk at Folk.
“Do you hear me? Do you see me? Does what I’m saying mean anything to you?”
What Oprah’s Cannes talk can teach all of us in marketing and communications about making audiences feel understood.
How is AI changing decisions around our health? Be the first to know
The Folk Group has partnered with Cardiff University on a project to understand how AI is changing the way we…
Why designing for everyone means designing for no one
Designing for the “average user” often means designing for nobody. This article explores why brands must design for real people…
A single earned media placement. 40% sales growth
A single earned media placement for our health client delivered 40% month-on-month sales growth.
Google just confirmed what we warned about in March. Here’s what brands need to know
Google has further embraced generative AI and conversational search – and it has huge ramifications for brands.
“Find your own authentic leadership voice” – how lived experience can be your superpower
A Real Folk Panel member and bestselling author on how to turn your own experiences into winning leadership skills.
“I’m locked out”: where finance fails, and how AI can fix it
If your firm doesn’t consult with real people with diverse needs, then you’re designing in the dark.
Folk and Admiral’s multi-award-winning ‘Words to Live By’ campaign
How we turned the phrase “drive safely” into life-changing conversations between young drivers and their families.
