We’re The Folk Group,
the comms agency
keeping brands human.
WHAT WE’RE ABOUT
The widening gap between data, AI and real world human understanding is where brands start to disconnect.
And it’s exactly where we step in.
Brand and marketing teams have more tools than ever before – more ways to automate, optimise and personalise at scale. Yet the work feels less connected to the people it’s meant to serve.
That’s because none of it can replicate lived experience. Tech can’t feel the weight of financial anxiety at 2am, or sense how a health diagnosis changes someone’s world. It can’t account for the cultural influences or daily pressures that shape how people actually receive or respond to what brands create.
WHAT WE’RE ABOUT
We’re keeping brands human,
by bringing Real Folk into the process.
We’re a multi-award-winning independent creative communications agency for clients that know better work starts with a better understanding of real people.
We help our clients get to know their audiences better than their competitors do, and use these insights to create work that’s more relevant, more trusted, and more effective.
Real Folk Insights
Real people, shaping better work.
Behind every single piece of work we create is a genuine understanding of the people it’s designed to reach.
That’s what keeps it human.
That’s what makes it perform.
From informing brand and comms strategy, to shaping creative, to testing messaging and executions before they go live, Real Folk Insights can be applied at any stage of your process giving your team more confidence when making expensive decisions.
SERVICES AND EXPERTISE
We work across your full communications mix
CASE STUDIES
Proven outcomes, year after year
our clients
Trusted by leading brands
